Ross Heart is the operator of Heart Capital, a small investment company he founded in 2004. Ross entered the financial industry in 1993, working at Merrill Lynch for a number of years, before starting an investment operation for a community-owned bank. He has degrees in Economics and Finance, and enjoys competing with Wall Street from Northern Wisconsin, where he feels he can tackle some of life’s most important pursuits with his wife and two children. Ross has served on boards at his Alma Matter, kid’s school, local chamber of commerce, and city, and has written an investing column for a regional newspaper. Heart Capital’s investment approach is a value-based, tactical one utilizing individual securities and provides the ultimate in transparency for clients.