Rising Retail Headwinds? Clues from Victoria’s Secret and GameStop Preliminary Earnings

The following research was contributed to by Christine Short, VP of Research at Wall Street Horizon.

  • April U.S. Retail Sales were below estimates, but other macro data show decent spending trends
  • After issuing preliminary earnings reports in May, Victoria’s Secret and GameStop hint at differing consumer vibes
  • The two firms also host shareholder meetings next week, potentially drawing further volatility

It’s hard to paint the American consumer using one broad brush. Upper-end households seem to be doing fine, helped by strong stock prices and rising real estate values.

And while low-end workers benefit from robust real wage gains at the moment, along with a low unemployment rate, inflation continues to bite, new $5 value meals notwithstanding.

Overall, The Conference Board reported last week that 69% of U.S. consumers believe it’s likely that a recession will hit over the next 12 months.1

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April Retail Sales Soft, Johnson Redbook Index Not Bad

Even if we try to open the aperture to view the whole landscape, we see mixed indicators. The April Retail Sales report, put out by the U.S. Census Bureau, in mid-May revealed tepid consumer spending to the tune of 0.0% compared to March.2 Look in another direction, and we find healthy retail sales numbers from the Johnson Redbook Index – up 6.3% on a year-over-year basis.3

The Sector Snapshot

Consumer stocks, meanwhile, are not having a banner year. Through last month, the Consumer Discretionary ETF (XLY) was negative year to date. Consumer Staples (now smaller in total market cap than NVIDIA (NVDA), by the way) has underperformed the S&P 500®, sporting a 6% return in 2024, dividends included. The SPDR S&P Retail ETF (XRT) trails the Consumer Staples ETF (XLP) by about two percentage points.4

Consumer ETF Struggle in 2024, Discretionary Negative on the Year

consumer etfs struggling poor performance year 2024 chart

Clothing Sales Up, Hobby Spending Weak

Where are folks clicking and tapping to pay? Groceries was a relatively strong category in the April Retail Sales report along with clothing (athleisure, maybe not so much), but general merchandise and online retail struggled. Electronics & appliances jumped 1.5% in April compared to March while sporting goods & hobbies spending dipped 0.9% sequentially.

Ross Stores (ROST) posted strong quarterly profit figures, but LVMH Moët Hennessy – Louis Vuitton (LVMUY) was cautious.5 The bag, be it from the discount rack or of the luxurious variety, is mixed. 

Victoria’s Secret & GameStop Issue Preliminary Earnings Updates

Wall Street Horizon data show a similar theme. With most of the Q1 reporting season behind us, there will still be the potential for fireworks from a pair of household brand names. Both report Q1 2024 results in the coming days and host shareholder meetings on Thursday, June 13.

Victoria’s Secret: Positive Trends

First, Victoria’s Secret (VSCO) issued a preliminary earnings announcement back on Thursday, May 9. The report caught the bulls’ eyes. Shares jumped 8% following news that its management team expected first-quarter sales to verify $1.6 billion market cap Apparel Retail industry firm’s adjusted operating income is now seen between $35-$40 million. Though the risqué retailer still expects slower revenue versus a year ago, the new -3 to -4% range is better than the previous guidance which showed a decline of 4-6%. Adjusted diluted earnings per share is expected to be in the -$0.15 to +$0.10 range.6

Is it just a small company in a niche consumer space? Sure. But CEO Martin Waters noted, “The retail environment in North America remains challenging and the promotional environment was very competitive; however, we experienced improving trends throughout the quarter in both our stores and in our digital business for both the Victoria’s Secret and PINK brands.” So, there was a sales incline as the quarter progressed. That’s a hopeful sign heading into the summer. 

Will more investors jump into bed with VSCO? We’ll find out after the full Q1 report this week. OK, no more puns about Victoria’s Secret – we might get in trouble. Let’s move on.

GameStop: Bears Roaring After the Meme Spike

How about something lighter? If we were perusing the mall, the video game store would be our next visit. GameStop (GME) was put back in the spotlight in May after @TheRoaringKitty tweeted a picture of an individual leaning forward in a chair.7 That’s all it took for another round of meme stock mania to take flight. 

Shares of the Texas-based Computer and Electronics Retail company soared from $17 to an intraday peak of $65 on May 14. The stock had already been in rally mode going back to mid-April. Alas, it was quickly game over for the GME bulls. By the close of the month, GME faded back down to near $20.

Before the big drop, GameStop retreated when it released a preliminary earnings report on May 9. Net sales are now expected to be in the range of $872 million to $892 million.8 The consensus top-line number had been around $1 billion, according to Factset. GME’s executives sought to take advantage of the meme-stock runup by announcing that it planned to sell up to 45 million class A common shares.9

As for the upcoming Q1 report, the options market has priced in a very high 22% earnings-related stock price swing when analyzing the at-the-money straddle expiring soonest after the June 11 release – the latest the company has reported first-quarter results since at least 2016. Implied volatility is over 200%, according to Option Research & Technology Services (ORATS). So, while it’s anyone’s guess where the stock may go next week, the holders may be on edge given the earnings warning and huge expected share-price move.

The Bottom Line

The consumer remains a wildcard as we venture closer to the summer and second half of 2024. It appears that lower-end households are increasingly struggling while the upper tier is faring better. We have already heard that discounters are seeing solid sales results just as luxury brands face headwinds. We’ll know more after two consumer companies issue Q1 earnings this week and next.


1 US Consumer Confidence, The Conference Board, May 28, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6l4/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
2 US Retail Sales, Trading Economics, May 30, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lb/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
3 United States Redbook Index, Trading Economics, May 30, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lb/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo

4 Consumer Discretionary Select Sector SDPR Fund, StockCharts, May 30, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lm/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
 5 Off-price retailers like TJX and Ross won’t be slowing down any time soon — here’s why, CNBC, Gabrielle Fonrouge, May 26, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lq/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo

6 Victoria’s Secret & Co. Provides First Quarter 2024 Preliminary Results, Victoria’s Secret & Co., May 9, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lx/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
7 Image Tweet, X, TheRoaringKitty, May 12, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6m4/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
8 GameStop Announces First Quarter Preliminary Results, GameStop Corp, May 17, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6mb/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo
9 GameStop shares fall 20% after it files to sell additional stock, says first quarter sales dropped, CNBC, Yun Li, May 17, 2024, https://info.wallstreethorizon.com/e/1032593/2024-06-04/w6lq/190370157/h/seO7m6x7xmEZcYbvTdLkZsH5UNIycs5B9tvwbccHTSo

Wall Street Horizon provides institutional traders and investors with the most accurate and comprehensive forward-looking event data. Covering 9,000 companies worldwide, we offer more than 40 corporate event types via a range of delivery options from machine-readable files to API solutions to streaming feeds. By keeping clients apprised of critical market-moving events and event revisions, our data empowers financial professionals to take advantage of or avoid the ensuing volatility.

christine short - wall street horizon

Christine Short, VP of Research at Wall Street Horizon, is focused on publishing research on Wall Street Horizon event data covering 9,000 global equities in the marketplace. Over the past 15 years in the financial data industry, her research has been widely featured in financial news outlets including regular appearances on networks such as CNBC and Fox to talk corporate earnings and the economy.

Twitter: @ChristineLShort

The author may hold positions in mentioned securities.  Any opinions expressed herein are solely those of the author, and do not in any way represent the views or opinions of any other person or entity.