Keurig Green Mountain (GMCR) really bombed their last product launch and as a result sales growth during the holiday quarter was flat year over year for the coffee company. Since that news, their stock price has compressed and is reaching a turning point.
Let’s start with a  look at the long term chart
Keurig Green Mountain (GMCR) Long-Term Stock Chart
Now let’s look at the daily chart, then provide some observations and takeaways for the stock.
Keurig Green Mountain (GMCR) Daily Stock Chart
The following is a list of events, stock chart observations, and notable “price” takeaways:
- GMCR reports earnings May 6th after the close. That will be a big catalyst.
- Options are pricing is a roughly 12 dollar earnings reaction at this point
- GMCR has formed a potential head and shoulders top with a descending triangle right shoulder.
- That said, bulls are hanging tough around 110ish, a major long term pivot area (the 2011 highs)
- This 110 area is a great level to own it against, but if lost, there is little support until 90.
- Short interest has increased over 25% since the end of February
- Although shares are down 30% in the last six months, long term momentum is still neutral.
Thanks for reading!
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No position in any of the mentioned securities at the time of publication. Any opinions expressed herein are solely those of the author, and do not in any way represent the views or opinions of any other person or entity.
